Local Business Directory Listings
When someone searches for your local business name, or some service provider in their area, Google displays the most relevant results it can find. In order to do that, it reacts to signals it has already received from many other sites, and data points. The most important is how many other trusted sources are linking or mentioning your business Name, Address, and Phone number – more commonly known in our industry as NAP data.
It is extremely important to make sure all your listings provide the same data to all other sites that display it. When Google or other search engines start seeing conflicting data (Name spelled differently, address wrong, or different phone numbers) – then it trusts the data less, and then displays your business less prominently in the search results.
Correct Name, Address, and Phone Number
The first step is to make sure the data is identical across the most important sites Google considers relevant. By using our service, we can guarantee the data will be correct and sync’d 24/7 across over 72 local business directories, including social platforms like Google+, Facebook, Foursquare, LinkedIn, and more.
Include Feature Rich Information
The second step is to add feature rich listings, including your logo, other images, featured headlines, links, website urls, phone numbers, products and services offered, staff bio’s, and much, much more. The more information you provide to all these sites, the more the search engine will trust it.
The third step is to make sure there are no duplicate listings containing wrong information. When you add your business to these sites, and any of the data is different, they typically just add another listing, and do not correct the old one. Our system checks for your business name across all the sites and makes sure there are no duplicates that have similar/wrong information and suppresses them. This is important because when Google or other search engines see conflicting data, it doesn’t know which one to utilize.
Syncing Data Consistently and Instantly
Once we setup our system to monitor your brand/company across the most important business directories online, it will maintain the correct data. The average business listing changes every 6 days, due to multiple reasons, including but not limited to competitors changing your info to lower your ranking, potential customers suggesting a change, and more. Our system makes sure your data is intact and correct, for the duration of your subscription. We also update your listing twice a month to make sure it feels fresh new data, for the search engines. This is important because Google considers fresh updates as important and assumes the information is correct and up-to-date.
Check your business directory listings today by using our simple online tool by clicking here — Business Directory Listing Scan. You will soon learn how your business is actually seen across the web and see how important our service really is. Contact us today for a free consultation on how we can help your business.
We offer consulting services to companies that already have in-house staff or anyone that would like to be taught local SEO, link building, website optimization and more. Contact us today and setup an appointment.