Your Local SEO Experts In Madison, Wisconsin
Search engine optimization (SEO) is vital to online marketing since it increases the amount of traffic to a website. However, normal SEO reaches out to a global audience and might not be very helpful to a small business that wants to concentrate on the locality it operates in. That is why it is advisable for businesses owners to consider using local SEO to market their products.
About Local SEO
Local SEO involves using location based keywords to drive traffic to a website. The keywords are tailored to reach the local audience by including the name of the target locality in the keyword phrase. Using the local address of the business on the ‘About Us’ page or in the anchor text is also another way to go about it.
Just like basic SEO, local SEO improves the search engine ranking of a website. Websites that are highly ranked appear on the first page of search engine results. They receive most of the traffic that is generated by search engines.
Increased visibility among the local audience is another benefit of local SEO. People in the locality are able to find the business website when searching for relevant service/product providers in the area. Therefore, more potential clients get to visit the website.
Local SEO also helps businesses to target local customers. This is achieved through the localization of web pages using the knowledge of the type of audience in the vicinity. This leads to increased conversion of traffic to actual sales and profit.
All these benefits lead to growth of a brand and increase in local client base, which is beneficial to local businesses. Therefore, it is important for local businesses to apply local SEO on their websites. This can be done manually or through the use of SEO tools that are available online.
We offer consulting services to companies that already have in-house staff or anyone that would like to be taught local SEO, link building, website optimization and more. Contact us today and setup an appointment.